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Technology Tips for Small Businesses

Technology has contributed to the massive online business explosion that has occurred over the last several years. Solo entrepreneurs and small-sized businesses have utilized its evolvement to accelerate their growth. The three main objectives every business should address are: meeting client needs, creating awareness of their brand or product, and establishing a solid network within their industry. Technology has simplified and expanded the possibility of meeting these goals.

Knowing what piques and keeps the target audience’s interest could prove to be challenging. Analytical reports are now available on almost every networking platform. An analytical report would include the number of current audience members, the number of visitors to the website landing page, the type of audience that you are reaching, and which methods are producing the biggest impact. An analytics report could easily be obtained from Google, Instagram, Facebook, Linkedin, and several other professional networking platforms.

Getting the brand message or product to stand out above the rest is a part of every company’s mission. The advancement of social media has taken marketing to an entirely new level. Producing effective ads, blogs, and events is at the sole discretion of the company or brand. The ability to reach more people by this method increases the odds of recruitment through ad display. Many companies utilize social media platforms to educate current and prospective clients about their products/services and company mission. Engaging with the right groups, utilizing SEO, hashtagging, and commenting will assist with attracting ideal followers.

CRM’s (Customer Relations Management software) have open the lines of communication between business owners, project managers, team members, and clients. Asana, Salesforce, Trello, and Slack are on a tall-growing list of applications created to increase productivity and follow-through. They also facilitate the integration of popular applications like Google Drive, Mail Chimp, Word Press, etc. CRM’s keep everyone on the same page, provide regular updates, and ensure that everyone’s voice is heard.

Many small business owners have hesitated to take part in the technology trends. A simple look at the statistics might change their mind. While not fixing what isn’t broken may work for some, following business trends that are currently increasing the revenue for many may be a wise choice. During these uncertain times that we have all been experiencing, it would be better to secure our future by implementing what is currently working.

What are the Habits of Successful People?

Everyone wants to be successful, but not everyone knows how to become that. There are certain habits that successful people have that others should take on if they want to find success in their own lives.

Successful People Take Time to Read:

There are many books out there, and some that were written decades ago hold valuable information in them. One way for a person to learn from those who lived in the past or those who have good lives in the present is to pick up a book and read. Successful people dedicate some of their time each day to reading and learning.

Successful People Spend Time with Those Who Know More Than Them:

The people that one spends time with can affect that person. Those who want to be successful in a particular field should spend time with those who are already successful in that field. Successful people are careful about who they spend time with, and they focus on being around those who know more than them.

Successful People are Open to Changing Their Minds:

When someone is set about a certain fact and unwilling to change their mind, they can get stuck in life. Successful people are open to being proven wrong and to growing through changing their minds.

Successful People Make the Most of Each Minute:

Every person has the same amount of time each day to find success. Those who end up successful make sure that they are working hard each minute and that they are not spending time taking on meaningless habits that are meaningless. Successful people avoid wasting their time and find ways to work toward success whether they are at work or at home.

Successful People Keep Working When Things are Hard:

Some give up when things become difficult. This stops them from finding success. Those who are successful learn to keep going even when things are hard and try to find success in all situations.

The Successful Work Hard to Get to a Good Place:

If someone is willing to put in a lot of work, they can become successful. Those who are seen as successful by the world most often have dedicated a lot of time to become that.

Steps of Oil and Gas Extraction

The oil and gas extraction process constitutes seven steps to be complete, and they include;

Step 1: Preparation of the rig site.

The preparation involves building the essential ground infrastructure, which includes access roads and pads. Additionally, it factors in the noise barriers and safety measures, which are monitored according to the state and local laws.

Step 2: Drilling.

This phase involves transporting the drill rig to the identified and prepared location, and the necessary infrastructure is set up to unlock the oil and natural trapped below. Next is the drilling of a well straight down underneath the pad. The surface hole is drilled to a depth of 100 feet to the nearest aquifer, and a steel casing gets cemented to avoid pollution of the water aquifers.

The long hole is extended by drilling to about 1000 feet, and it’s then directionally steered to turn it horizontally. It’s steered for nearly a mile or two along the same rock bed, and this process provides a better way of harvesting the oil and natural gas over a longer distance than accessing it from beneath the well pad.

Horizontal drilling is essential in reducing the scale and impact of the disturbance caused to the land above compared to its counterpart, vertical drilling. Furthermore, it allows one drill for multiple wells instead of a single well being accessed through various pads. These inventions have dictated the structure of today’s wells, whereby they are smaller and fewer compared to earlier years.

Step 3: Cementing and Testing.

On reaching the target, next follows the removal of the drill pipe while the steel pipe gets pushed to the bottom. It acts as a good well casing and is cemented in place. It’s accompanied by tests to ensure that it’s impermeable.

Step 4: Well completion

A perforating gun is lowered below ground and fired in the rock layer to create connecting perforations before tapping. The resulting holes connect the rock containing the oil to the above-ground well.

Step 5: Fracking

Through using specialized instruments to monitor well aspects, a fracking fluid that contains water and chemicals is pumped through the rock to create thin cracks that free the oil and natural gas.

Step 6: Production and recycling of fracking fluid

After completing the fracking process, the oil and natural gas production begins while the fracking fluid is recovered, recycled, and used in another drilling process.

Step 7: Well abandonment and land restoration.

When production is complete, the well is permanently plugged and restored to the original state for other activities.

Six Characteristics of Successful Leaders

Having good leadership qualities can be beneficial in several different settings, whether it be in business, sports, politics, or anything that involves collaboration. People aren’t just born with the traits of a good leader, though. Usually, these qualities are developed over time through effort, practice, and valuable experience. Typically, there are six traits that you will find in a good leader:

1. Integrity & Dependability

To effectively lead people, it’s crucial for them to see that their leader is also capable of leading by example. People need someone they can rely on and trust. Otherwise, they aren’t going to believe in them or want to follow their lead.

2. Self-Confidence

A good leader needs to be able to have confidence in the decisions they make and their own ability to make them correctly. People don’t want the one leading them to be hesitant or show doubt in themselves, as that is not usually very inspiring.

3. Desire to Lead

To be a good leader, one has to truly have the drive to lead and influence people. They have to be willing to take responsibility for their decisions and comfortable with wielding some level of authority over others.

4. Strong Ethics & Morals

People will always be more willing to follow and believe in someone whose values and character they have faith in. They have to be able to trust their leader’s sense of ethics and morals, so a leader has to demonstrate that they possess a strong sense of both.

5. Intelligence

A true leader has to be able to deduce exactly what their team or group is trying to accomplish and form a coherent and feasible plan for executing it. They also have to be able to react to speed bumps along the way and find successful ways to work around them.

6. Knowledge of Their Field

Lastly, someone who wishes to lead effectively has to have a good understanding of the role they’re stepping into. Whatever it is they and their followers are working towards, the leader must have a thorough knowledge of every aspect of it.

Anyone who has aspirations of learning to become a good leader should seriously consider which traits they possess and which ones they need to put in the effort to attain.